Why we’re Taking a Purpose Led Response

For business, being clear on why we do what we do and why anyone else should care is never more important than in times of crisis and unprecedented change. Friends, clients, colleagues – these times, undoubtedly, are those.

At the Livingston James Group, we are here to advise and support people and organisations to realise their potential, so that together we can impact lives and communities for the better.

This is our purpose. This is why we get out of bed in the morning, this is why we work so hard, this is why we choose to come together as a team and this is why we feel proud of our achievements at the end of the day.

So, when we wake up, many of us in self quarantine, and all of us following the government guidelines on ‘lockdown’, worried for loved ones at home and elsewhere – is our purpose still relevant? Can we still let it guide us every day?

My answer is an emphatic yes!

Our purpose is not based on marketing strategy or HR tactics – this is not something we have come up with in reaction to the challenges we face today. It is based on real-life examples, our examples, our experience. It encapsulates the emotions we felt and feel when we carry out our roles every day.. It is our ‘why’.

Do we need to act from it with the health and safety of our colleagues, clients, candidates and community partners as our first priority? Of course we do.

Does this drive us into the virtual world of communication faster and deeper than ever before? Yes it does. And we are learning quickly.

Does this require massive empathy to the huge challenge and indeed threat to life that everyone on the planet is currently facing? Without question.

Will we need to innovate, pivot and find new and better ways of doing things? Undoubtedly.

But these things do not, and cannot, stop us using our skills, knowledge and networks to help people find ways to realise our collective potential and in doing so impacting lives and communities, currently under unprecedented challenge, for the better.

We can and will make a huge difference, a difference that inspires us and those we serve if we shape our days with our purpose at the core.

At the Livingston James Group, the crisis has already borne forth new initiatives, and resulted in the re-purposing of old ones. We are embracing video technology and remote working, creating virtual learning groups for candidates, and virtual discussion groups for clients to discuss their virus response, and there has even been talk of a virtual charity event. We’re learning, getting creative in our response and making sure to share best practice.

Personally, I have been inspired by the resilience and innovation shown by colleagues, clients, and candidates alike as we navigate these uncharted waters. No doubt, we will have to lean in harder to these new attributes over the coming weeks and months. While doing so, we will keep our purpose front and centre, using it to shape how we serve our clients, candidates, colleagues and communities.

I’m proud of my team, and inspired by many others. Let’s keep going.

Jamie Livingston is Group Chairman and CEO of the Livingston James Group.  

Can we help?

If you are looking for leadership advisory or recruitment support, please get in touch with our team of experts.

More Articles...

Livingston James is delighted to be retained by German Doner Kebab to appoint a CFO

GDK in the UK has seen significant growth over the last 4 years and has recently opened its 140th restaurant and now indirectly employs more than 3,500 team members. All GDK’s UK restaurants are owned and operated by entrepreneurial sub-franchisees. Having established itself s one of the most exciting and most loved QSR brands in the UK, GDK is now looking to take the next step in its growth and has recently announced plans to open another 25 new restaurants in the UK in 2024 and to have over 300 sites in 5 years. 

Livingston James Retained by Corran Capital to Appoint a Principal / Investment Director

Corran Capital is an Edinburgh-based specialist private equity firm that invests in clean energy and sustainability-focused businesses.

We work with high-calibre entrepreneurs to support them scale and drive innovation in their companies.  We are focused on investing in pioneering businesses from across the clean energy and sustainability spectrum, in areas including energy efficiency, renewable heat, recycling & resource efficiency, water & wastewater, transport/EV and the energy transition.

Telegraph Article on Impending Tax Changes

Our CEO, Jamie Livingston, spoke to The Telegraph and explained how the upcoming change will impact anyone earning over £28,850, meaning they will pay more in income tax than if they lived in England.